PSCars.com's Configurator Enables Car Buyers To Build Their Dream Car, No Matter The Brand
PSCars.com announces its Car Configurator, the first practical system where buyers can search for the cars they want across brands and models and see their choices in vivid 3D all in one interface.
Boca Raton, FL (PRWEB) July 8, 2010 -- Most car buyers understand the value of researching their automotive options online. Still, they are forced to go from site to site, building cars from different manufacturers and then trying to find a place to put the information. PSCars.com allows them to find the new and pre-owned cars they want from any manufacturer they want, all in one interface.
“There hasn’t been any site that offers a user friendly, image rich application to research cars online,” says PSCars.com President Dan Kodsi. “ We're building a system that simplifies the cumbersome process of buying new and used cars."
Paola Urrutia, Pscars.com's marketing coordinator, says that the Car Configurator option now available on PScars.com allows for research and comparisons across the model lines of every manufacturer that sells vehicles in the United States. For buyers who want to compare their late model vehicle to their prospective purchase, the Car Configurator offers more than just the latest models with many cars from previous years available.
The used car options on the PSCars Car Configurator target a market that is under-served by many car research sites. While roughly 65 percent of car purchases in a given year stem from the pre-owned market, neither dealerships nor many used car websites offer the level of research possible at PSCars.com for pre-owned vehicles across multiple brands.
Consumers who are used to talking about their prospective purchases with loved ones or friends may still feel like they aren't getting expert resources. In addition to the Car Configurator, there is a social network and articles written by experts in the field to help them find the right car that they need, for the price they want.
“Images are rich, the interface is user-friendly, so there's no scrolling, no refreshing,” adds Kodsi. “All the information is neatly in one place for all new and used cars for the past 10 years along with news, videos and analysis exclusive to PSCars. No one else offers that level of customization.”
In fact, the ability to pan around the interior and exterior of any vehicle manufactured in the past several years, even among different trim lines, may truly be a first in the U.S. auto market. Most consumers are used to looking for reviews on one site, photos and videos on another, and exploring options on perhaps a third. PSCars brings that together with a community, and will soon enable consumers to save vehicles so they can look at them later, both features and their appearance. And the company's developers aren't stopping there.
The Car Configurator, on its own, would be a boon to any car buyer looking to do their research on one site. But it's one key part of a larger “Practical System,” as Mr. Kodsi describes it, that enables consumers to design their own shopping experience. Buyers who sign up for PSCars' mailing list will be the first to hear about a new way of eliminating the hassle that can come with buying a car at a dealership.
Customers start by configuring the new or used car they want with PSCars. They post that to the PSCars Dealer Network along with as much or as little information as they'd like about trade-in value, loan desires and other information for a dealer to create a quote. Dealerships will contact the buyer through an anonymized system, eliminating overloaded inboxes and protecting the consumer's information until they're ready to make a decision.
Kodsi and the rest of his team say it will be a way for buyers to take control of their next important purchase and that it will come online in the next several months.
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